Found 17 results for "rebranding"
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Sporting CP's Rebrand: A Masterclass in Honoring Heritage While Embracing ModernitySporting Clube de Portugal, the historic club that launched Cristiano Ronaldo, recently unveiled a stunning rebrand. This case study offers invaluable lessons for designers on how to respectfully integrate a 120-year legacy with contemporary aesthetics, appealing to new and old fans alike.
CocaCola RebrandExplore how Coca-Cola's latest visual identity refresh balances over a century of heritage with modern design principles. This rebrand offers invaluable lessons for designers navigating the complexities of updating iconic brands while ensuring scalability and global coherence.
Affinity's Rebrand: The Art of Humanizing a Technical ToolExplore how Bold.af's rebrand for Affinity successfully merges precision with personality, setting a new benchmark for design software identities. We delve into the strategic choices behind its vibrant new look and what it means for the future of creative platforms.
Figma's Bold Rebrand: A Cursor-less Future for Creative FreedomFigma, the ubiquitous design platform, has shed its iconic cursors and interface-heavy branding in a significant refresh. This strategic move signals a deeper evolution, embracing abstract expressiveness over literal UI metaphors, and redefining its identity as a comprehensive creative ecosystem. Di
KFC's 'Bucketverse': A Masterclass in Immersive Branding or Just a Lot of Gravy?KFC's ambitious 'Bucketverse' rebrand, spearheaded by JKR, promises a 360-degree sensory journey. We dissect what this global overhaul means for brand identity and the future of fast-food design.