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Skydance's Rebrand: A Misfire in Media Megamergers?The recent merger of Warner Bros Discovery and Paramount Skydance under the Skydance banner has ignited a firestorm of criticism. We explore why this branding decision, amid broader industry concerns, is proving so contentious and what lessons it offers for corporate identity in an era of consolidat

Instagram's Latest Wordmark Refresh: A Masterclass in Subtle EvolutionInstagram's recent wordmark update offers valuable lessons in brand modernization. We explore how the social media giant subtly refined its iconic script, balancing legacy with a forward-thinking aesthetic, and what this means for designers navigating similar brand evolutions.






