Found 25 results for "Aesthetics"
Logos (18)
View all 18
Designers (3)
Blogs (4)
Googles Gradient GambitGoogle's leaked 2026 icon redesign signals a major visual identity overhaul, ditching flat aesthetics for AI-first gradients and 3D depth. Discover what this means for branding and how it reflects the tech giant's future direction.
Sporting CP's Rebrand: A Masterclass in Honoring Heritage While Embracing ModernitySporting Clube de Portugal, the historic club that launched Cristiano Ronaldo, recently unveiled a stunning rebrand. This case study offers invaluable lessons for designers on how to respectfully integrate a 120-year legacy with contemporary aesthetics, appealing to new and old fans alike.
Instagram's Latest Wordmark Refresh: A Masterclass in Subtle EvolutionInstagram's recent wordmark update offers valuable lessons in brand modernization. We explore how the social media giant subtly refined its iconic script, balancing legacy with a forward-thinking aesthetic, and what this means for designers navigating similar brand evolutions.
McLaren's Brand Refresh: Shifting Gears Towards LuxuryMcLaren's recent brand identity update offers a masterclass in evolving a heritage brand. Discover how they're balancing their racing legacy with a sophisticated, fashion-forward aesthetic, proving that even high-performance brands can move elegantly upmarket without losing their core identity.